Taste.com.au is inspiring Australians to embrace sustainable eating habits and enjoy their healthiest summer yet in an in-house campaign.
Running from August 23 until December 1, the campaign will feature 100 days of food and recipes, videos and nutrition content.
"With 100 days until summer, we're thrilled to launch the Taste Healthy 100 campaign in response to strong audience interest,” said taste.com.au content director Laura Simpson.
“As many Australians shift their focus towards getting ready for summer, the campaign aims to make healthy eating more accessible with recipes that fit real life, cutting through confusion to offer realistic shifts for building healthier habits over time.”
The campaign is led by taste.com.au’s food editors, in collaboration with dietitian (APD) and health coach Jess Burvill and cook and presenter Khanh Ong.
“'Healthy' is a top-performing topic across our audience segments, and we're committed to delivering our audience content that supports living well.
“We've surveyed 50 accredited dietitians for expert insights, ensuring our content is credible and relevant. Our goal is to inspire and support healthy eating, through small, sustainable steps."
More than 4.6 million Australian food lovers turned to taste.com.au in July 2025, according to Ipsos iris July 2025 rankings.
Its audience consumed 61 million browser page views, delivering an engaged reach of 13 browser page views per person.
"The launch of Taste Healthy 100 is a significant milestone for taste.com.au as we continue to strengthen our position as a leader in healthy food and recipe content,” said head of food, travel and health Kerrie McCallum.
“Health is a core content topic for taste.com.au, we currently reach more than 2.7 million health-conscious foodies^ each month and have over 640,000 subscribers to our Taste Healthy newsletter.
“This campaign, following the recent taste.com.au brand refresh and site relaunch, is a key component of our broader brand strategy and will serve as a content tentpole moving forward.”
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