Credit: Samsung
Challenger telco Tangerine recorded a 250% sales increase and a return on ad spend of 5.65 from Samsung connected TV home screen ads during its Black Friday campaign.
The nbn and SIM-only mobile provider worked with media agency AdUnion on the campaign, which reached 2 million Australian households.
AdUnion used its AdMatch platform to measure the campaign's effectiveness by matching streamed TV commercials to online sales.
Rick van Emmerik, chief growth officer at Tangerine, said the campaign showed the value of testing new media with clear return on investment measurement.
"The ability to do this with clear ROI measurement and data-driven insights has helped fuel growth and reduce waste," van Emmerik said.
Richard Wheeler, sales director at Samsung Ads ANZ, said the results showed how Samsung Ads can turn investment into business growth.
"We consistently drive measurable results for our partners, and Tangerine's success with AdMatch is clear evidence of that," Wheeler said.
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