Tag acquires L&A Social

Tayla Foster
By Tayla Foster | 3 August 2022
Credit: Cytonn Photography via Unsplash

Tag, a global creative production partner to brands and agencies, has announced the acquisition of L&A Social, a social media agency.

Sydney-headquartered L&A Social is a strategic creative social media agency working with international brands, including Volkswagen, Unilever, Ampol, Henkell-Freixenet and many more.

Founded in 2012, L&A Social partners with clients to build authentic communities across social channels and drive business growth for brands.

Tag offers end-to-end marketing execution, connecting customer experiences across every aspect of campaign delivery from shoot management to post-production, content amplification and in-store activation. 

L&A Social’s expertise in strategic consulting, influencer management, campaign development, community management, digital content development, analytics and insights will complement and enhance Tag’s existing social media and digital capabilities.

David Kassler, group CEO at Tag said: “The influence and importance of social media has grown exponentially presenting immense opportunities for brands and users. With this there is a greater need for brands to create more content at speed to build communities and drive engagement."

"The expertise and experience L&A Social bring will heighten our ability to deliver end-to-end marketing execution services for our clients, unifying content creation, digital and social media to create more connected brand and customer experiences across channels at speed and scale.”

Gina Lednyak, founder & CEO at L&A Social said: “Tag values, passion for work and production excellence strongly align with our mission of connecting people, brands and innovation and leaving things better than we found them."

The acquisition enables L&A Social, which was ranked third in Australia’s Best Places to Work Awards in 2021, to offer enhanced career growth opportunities for the team. L&A Social will continue to operate under its own brand and its senior leadership team will remain with the agency.

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