Taboola has reached a new deal with BBC Global News to become its exclusive content recommendations provider.
BBC News reaches more than 400 million people around the world each week across TV, apps, online, and social media.
As part of the deal, BBC.com will integrate Taboola Feed in all markets outside the UK. This will provide readers with personalised content and allow it to monetise below-article placements.
“As our readership grows and changes, we constantly seek out technology companies like Taboola which can help us keep pace,” says BBC Global News SVP, business development and innovation, global advertising and StoryWorks, Errol Baran.
“Our robust standards for data and quality are paramount and we have chosen to work with Taboola because of the adaptability of their recommendation platform and their understanding of our requirements.”
In Australia, Taboola has also recently signed deals with Are Media, Seven West Media, and Val Morgan Digital.
“We are very pleased to officially hold the title of exclusive content recommendations provider for BBC Global News,” says Taboola founder and CEO Adam Singolda.
“To take on this role, we needed to earn the absolute trust of the BBC that we can meet their requirements. As a result, we have built a true partnership and we cannot wait to further innovate together. This alliance fits perfectly with our focus on premium publications and brands, and we’re confident our products will help grow revenue across the BBC’s sites.”
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