TABOO appoints Frannie Rhodes managing partner

By AdNews | 31 January 2024
Frannie Rhodes.

Melbourne-based creative agency TABOO has appointed Frannie Rhodes managing partner, talent, and operations.

She will lead Taboo's talent acquisition and development initiatives, drive creative operational excellence and spearhead overall agency growth.

Rhodes has played a pivotal role in the creative and design renaissance of agencies such as MullenLowe US and TBWA\CHIAT\DAY New York.  

She is reuniting with former colleague James Mackinnon, TABOO Partner and fellow Strawberryfrog alumni.

"When the opportunity arose to be part of TABOO’s growth, I thought, why the hell not? I am thrilled to immerse myself in Melbourne's vibrant creative community," says Rhodes .

"Most importantly, TABOO embodies the exact environment I've been seeking—an edgy, creative vibe that celebrates people, creativity, design, and innovation. I am eager to contribute to TABOO's 23-year success story by continuing to open up pathways for unexpected, culture-led creativity, fostering talent, and building a team of unbound thinkers."

James Mackinnon, TABOO’s managing director, has known her for more than 14 years.

"Her passion for people and her ability to create a space where great work can happen is evident in her track record," says Mackinnon.

"Having Frannie’s energy here in Australia is a win for TABOO and the local creative industry. Our next chapter is certainly going to be a fun one.”

Frannie joins TABOO’s leadership team of Andrew and James Mackinnon, Kate Prowse, and Jonathan Issacs, former Clemenger Group CFO who recently joined the agency as chairman.  

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