Credit: Josh Chiodo via Unsplash
Wagering giant Tabcorp has kicked off a review of its agency arrangements, AdNews understands.
The RFP was released last week as part of a normal review process and encompasses media spend, sponsorship and creative services, with multiple agencies participating in the pitch.
OMD has handled Tabcorp's media planning and buying for more than two decades. The account was last reviewed in 2017, when the Omnicom agency retained the business alongside Atomic 212˚.
On the creative front, Tabcorp has worked with several agencies in recent years.
Accenture Song and Ogilvy won the creative business in 2023, replacing M&C Saatchi.
Bastion has been handling recent brand work for TAB, Tabcorp's wagering brand. The agency created the Shout campaign, which launched in October, featuring Johnny O'Keefe's classic Australian song and celebrating the in-venue experience of sport and racing.
Tabcorp operates as a pure-play wagering and media business following the 2022 demerger of its lotteries and keno division into The Lottery Corporation.
Tabcorp posted revenue of $2.6 billion for FY25, up 12% on the previous year, driven by its new Victorian wagering licence which started in August 2024.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.