Mathew Schwartz via Unsplash
ASX-listed gambling entertainment company Tabcorp Holdings has paid more than $2.7 million in penalties after the Australian Communications and Media Authority (ACMA) found multiple breaches of spam and telemarketing laws.
The ACMA found that, between February 2024 and June 2025, TAB made 351 telemarketing calls to numbers on the Do Not Call Register without consent, 82 calls outside permitted hours, and nearly 4,000 calls without properly identifying itself as the caller or the purpose of the call.
The ACMA also acted after TAB self-reported in 2025 that it had sent more than 217,000 marketing emails and SMS over a 16-day period to customers who had unsubscribed from specific marketing channels.
This is the ACMA's second spam enforcement action against TAB, following a penalty of more than $4 million for non-compliant SMS and WhatsApp messages to VIP customers in 2024. Businesses have paid more than $12 million in penalties for spam and telemarketing breaches over the past 18 months.
ACMA has also accepted a court-enforceable undertaking requiring TAB to conduct an independent review of its telemarketing systems, implement improvements and provide regular compliance reports.
Samantha Yorke, ACMA authority member, said the scale and range of the breaches pointed to serious weaknesses in TAB's compliance systems.
"When people join the Do Not Call Register or unsubscribe from marketing messages, they are making a clear choice. Those choices must be respected — especially given the heightened risks of financial loss and psychological harm from gambling marketing," she said.
"The ACMA expects TAB to fix these issues, and we will be watching closely to ensure it meets its obligations."
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