(l-r) Tim Hansen, COO, The Brand Power Company; Ray Crook, Partner, T garage; Justin Batrouney, Partner, T garage; Paul Lamble, Founder, T garage.
Australian research and strategy agency T garage has signed a global partnership with The Brand Power Company's hometesterclub.com global review platform to launch its AI-powered InsightIQ across key international markets.
The Brand Power Company will integrate InsightIQ into its global offering, combining data from hometesterclub.com with T garage's SaySo community and real-time product innovation tool.
"This tool gives marketers something they've never really had --- a live dashboard showing how their products are performing versus the competition, every day," said Paul Lamble, founder of T garage.
Lamble said it transformed the “product” part of the marketing mix from something reviewed ad hoc, if at all, into something you can manage in real time.
"The traditional ideation process is slow, linear, and resource-heavy. This flips the process on its head," Lamble said. "We're helping companies get ideas to market faster, smarter, and with a better chance of success."
Tim Hansen of The Brand Power Company said partnering with T garage was a natural fit.
"Their proven research and technology capabilities align seamlessly with our global community, hometesterclub.com, fully realising the wealth of high quality zero party data generated by the millions of community members," he said.
The InsightIQ Concept Generator enables rapid, AI-powered ideation and validation using live consumer feedback, allowing marketers to identify trends, test concepts and pivot faster.
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