Sydney independent agency Cocogun has created an out-of-home campaign for The Economist, running across key sites in New York, Chicago and London.
Executed in the publication's signature minimalist style, with concise copy on a red background, the campaign focuses on The Economist's role in providing clarity and context in an era of misinformation.
The one liners include “May cause your opinion to gain weight” and “Think outside the bot” and “Be wise beyond your peers”.
Media placements include sites around the World Trade Centre, New York City and Chicago subway stations, and London locations including Leicester Square, Carnaby Street and Canary Wharf.
The work is the latest chapter in a partnership between Cocogun and The Economist that began last year.
Nada Arnot, EVP marketing at The Economist, said selecting the right partners to keep the brand relevant was critical given its creative heritage.
"The team at Cocogun clearly knows and loves our brand deeply. We've brought them in to collaborate and support on a number of creative initiatives," she said.
Ant Melder, creative partner at Cocogun, said following in the wake of some of the greatest advertising the world had ever seen was no small task.
"We're beyond proud to have been entrusted with this, and look forward to continued collaboration," he said.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.