Sydney Morning Herald most read news title of 2023

By AdNews | 26 February 2024

The Sydney Morning Herald has emerged as the most read news title of the last 12 months, according to Total News readership figures from Roy Morgan.

With a cross-platform readership of 7.385 million readers in the 12-month period ending December 2023, the Monday to Friday print edition recorded an average issue readership of 401,000, while Saturday’s print edition had annual growth of 6% with 510,000 readers.  

The Age, also owned by Nine, came in second, with a cross platform readership of 4.8 million in the 12-month period ending December 2023. The Monday to Friday print edition recorded growth of 2% year-on-year - to record a readership of 281,000, while the Saturday edition saw annual growth of 3% with 431,000 print readers.

ThinkNewsBrands Roy Morgan

97% (or 21.4 million) of Australians aged 14+ are consuming news in any given month, the Roy Morgan data revealed.

Further analysis of the results reveals state/territory mastheads are enjoying large readership numbers outside their local markets due to digital accessibility, with most state/territory mastheads effectively doubling their reach with inter-state audiences.

ThinkNewsBrands CEO, Vanessa Lyons, says the readership figures show Total News Publishing has a vast, extremely engaged and economically resilient audience, right across the news media channel.

“Across all markets, home state-based readership forms a solid foundation, but this is significantly boosted by readership across the nation," she says.

ThinkNewsBrands Roy Morgan

ThinkNewsBrands Roy Morgan

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

comments powered by Disqus