Credit: Andrea De Santis via Unsplash
Australian AI story design startup Othelia Technologies is moving to the US.
The Los Angeles headquarters will be run by Alexandra Hooven, who has joined the company as a chief growth officer.
The startup also named Emmy Award-winning producer and entrepreneur Scott Greenberg (Bento Box Entertainment) executive chair.
Othelia was founded by Sydney-based CEO Kate Armstrong-Smith and chief technology officer Joe Couch.
The flagship tool, Storykeeper, for content creators and studio teams within film, television, social and gaming, will launch in beta later this year.
Its model treats narrative text as structured data, bringing key story elements such as plot, characters, themes, timelines and world rules into one connected platform.
As stories grow in size and complexity, Storykeeper tracks all narrative connections, contradictions and cascading revisions across evolving drafts, giving users real-time control.
“Throughout my career, I’ve seen first-hand how the right systems and technology can transform efficient production without compromising creativity,” said Greenberg.
“In Othelia, Kate and Joe have built a powerful platform that complements the human creativity, intelligence and emotion required for storytelling and worldbuilding.”
Armstrong-Smith and Couch jointly said everyone wants to create amazing stories.
“But creative teams still face countless narrative decisions and challenges from idea to distribution, despite increasing digitalisation of production workflows,” they said.
“We’re excited about how Storykeeper can help the industry continue to astound audiences with their vision.”
Othelia has early backing from lead investor ALIAVIA Ventures, a California-based venture capital firm, and a syndicate of angel investors including producer Deanne Weir, former Sydney Film Festival chair and deputy chair of Screen Australia, and Clarence Capital Partners.
(L-R) Joe Couch, Kate Armstrong-Smith, Alexandra Hooven, Scott Greenberg. Photo credit: Hugh Stewart.
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