Noisy Beast in a management buyout

Chris Pash
By Chris Pash | 26 April 2021

Australian-based agency Noisy Beast has completed a management buyout from the H&H Group (owners of Swisse and Biostime in Australia) to become a fully independent and integrated media, content and creative agency. 

Commercial details of the buyout were not revealed.

David Brown, Noisy Beast's managing director, says the time was right for both the group and agency to move in different directions.

“We reviewed the strategic alignment of the businesses in collaboration with H&H management and recognised that the shifts in the media landscape and the needs of the group have been significant over the past 12 months, to the point it no longer made sense to stay as one.

“In our time working with Swisse and H&H Group their brands have experienced strong global growth and we are proud to have played an important role in that. 

"But as a consumer-led product company the group owning and operating a creative agency isn’t core to its business nor part of the long-term vision, and that gave us a tremendous opportunity to join the independent agencies in Australia that are experiencing so much growth.

“Whilst I am reflective over the changes and moving on, I am excited by the future and we take with us global experiences and relationships built in recent years. With the other Directors, Ben Lynch (Group Media Director) and Murray Bransgrove
(Executive Creative Director), we will take the agency to the next chapter in its successful history.

"We begin a new journey with a proud client list, passionate about our offering and steadfast on our people and culture. The industry is in need of more agencies that can offer both creative and media through one single voice.

“We want to wish the entire Swisse team, including previous team members who have supported our own quest, much continued success. And whilst our journey finishes with them today their journey will continue on to be a great one,” David
Brown said.

The Noisy Beast team of 20 has a client list buying more than $50 million in media.

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