Swimming Australia has released a ten-year roadmap to 2032, with phase one involving the creation of a re-energised vision and strategy, and the launch of new consumer brand platform, SWIMAUS.
Swimming Australia worked with agency partner, Publicis Worldwide to design a modern, simplified brand that would set the foundation for strengthening the presence of swimming in Australia. Symbolising ‘rising out of the water’, the SWIMAUS brand will launch via Swimming Australia’s newly optimised website – with the aim of engaging communities across the country, reimagining events, and elevating the profile of Australia’s most successful sporting team, The Dolphins.
The launch of the SWIMAUS brand coincides with the Australian team bringing home a haul of 65 medals in the recent 2022 Commonwealth Games.
As part of the roadmap, Swimming Australia will be seeking partnerships focused on helping to make the sport the most environmentally sustainable in Australia, targeting for carbon neutral venues and events before 2032.
Eugenie Buckley, Swimming Australia CEO, said: “This roadmap and renewed vision is focused on the aspiration for Swimming Australia to become the world’s most successful and loved team, by looking after the wellbeing of our athletes first and foremost, as well as the planet through environmental initiatives. We believe we can achieve this by forging strong strategic partnerships with organisations who share in our ambitions.”
Publicis Worldwide’s managing director, Simone Waugh, said: “Swimming Australia is setting the right foundations to create a brand of strength for the next decade in sport. It is supporting women in sport, creating the most sustainable sport, and inspiring participation around the nation, as we build the greatest swim team in the world with The Dolphins."
Credits:
Eugenie Buckley, CEO Swimming Australia
Jodie Hawkins, EGM – Commercial & Marketing Swimming Australia
Kate Leece, Account Director Publicis Worldwide
James Ansell, Digital Experience Director Publicis Worldwide
Ryan Petie, Executive Creative Director Publicis Worldwide
Dan Braithwaite, Design Director Publicis Worldwide
Simone Waugh, Managing Director Publicis Worldwide
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.