Craig and Lesley Sweeney.
Sydney-based Sweeney Advertising is celebrating a quarter century as a founder-led independent media agency.
Established in 2001, the agency specialises in media strategy, planning and buying across a range of sectors, and has remained independent through the shift from traditional to digital media.
"Reaching 25 years is something we're incredibly proud of," said Craig Sweeney, founder and CEO.
The industry has changed dramatically, but our focus has remained consistent — smart strategy, strong media thinking, and delivering real results for our clients."
The agency is marking the anniversary with celebrations alongside foundation clients and long-standing partners.
As the business looks ahead, Sweeney Advertising is focused on continued growth, expanding its capabilities across digital, data, and integrated media solutions.
“The next chapter is about building on what we’ve created — staying agile, embracing innovation, and continuing to deliver for our clients in an increasingly complex media landscape," said Sweeney.
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