Svedka.
The US-based vodka brand Svedka's female robot has returned to the Super Bowl after 13 years with an almost fully AI-generated advertisement.
The vodka brand partnered with the same studio, Silveside AI, behind the divisive Coca-Cola ad of Christmas 2024, according to the NY Post.
The ad features two robots dancing with moves created by 23-year-old Nashville native Jessica Rizzardi, selected as part of a brand contest to promote the ad.
“Svedka has always positioned itself as the vodka of the future,” Sazerac chief marketing officer Sarah Saunders, told Adweek.
“How best to bring Svedka into the future than to use something used and viewed futuristically like AI?
“We wanted to give (the Fembot) more humanity, in a way that felt relevant to today’s world.
“We’re tongue-in-cheek about the fact that Fembot has come back to remind us all to be a bit more human. She demonstrates so many lovely things about being human that she can’t do, but that humans should do.”
Kinder Bueno has partnered with William Fichtner and Paige Desorbo for its first Super Bowl appearance.
Manscaped is also making its first Super Bowl appearence with a talking shower hair clump.
State Farm has approached Danny Mcbride, Keegan-Michael Key, Hailee Steinfield and Katseye for its ‘Livin’ on a Prayer’ rendition commercial.
Ritz have taken Scarlett Johansson, Jon Hamm and Bowen Yang to ‘Ritz Island’ in its Super Bowl spot.
Here’s trailers that have been released this week:
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.