Suzuki.
Suzuki Automotive is urging Australians to give a Mother’s Day gift that lasts, a Suzuki Swift Hybrid, in a campaign via ATime&Place.
The campaign is designed to drive people into dealerships where they can receive Mother’s Day Card Coupons entitling the bearer to a bonus $500 fuel voucher with the purchase of a Suzuki Swift Hybrid.
"In these tough economic times we don’t want people wasting their precious money on things that don't last, like flowers,” said Suzuki Automotive national marketing manager, Daniel Sammut.
“That's why we’ve created this promotion to sweeten the deal on a reliable, financially viable, and very buyable Suzuki Swift Hybrid.
“Just pop into your local Suzuki dealer, pick up a card, and then a car, and take mum on a nice driving date while you're at it.”
The campaign is running across social, online, radio, and in-store, until Mother's Day, Sunday May 10.
“Some people may say we are simply exploiting the endless love children have for their mothers to make noise about a car that lasts forever,” said ATime&Place chief creative officer and co-founder, Matt Lawson.
“All at a time when the economics of buying a hybrid makes so much sense, especially when you factor in a $500 bonus fuel voucher for mums. And those people would be right.”
Campaign Credits
Client: Suzuki Automotive
Creative Agency: ATime&Place
Media: Noisy Beast
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