Japanese automotive brand Suzuki has launched a new brand campaign by Deloitte Digital where it is recognised for having the "best cars in the universe"'.
In the campaign, the Universal Automotive Authority (UAA) announced that Suzuki took home the top award.
The UAA, founded and funded by Suzuki, is the official body tasked with evaluating, recognising and celebrating automotive excellence from across the universe.
“As mankind expands his horizons and gets set to travel beyond the stars it is now that we can and must begin to answer some of the big questions like: who is the best in the universe? Especially for the automotive industry,” UAA chairman and Suzuki Automotive general manager Michael Pachota says.
The results of the findings were due to be announced at the first annual Universal Automotive Authority Awards, but due to the current climate the UAAA’s have been postponed.
The Best Cars in the Universe award will, however, still stand.
“We didn’t want this to be another award that you slap on the end of the ad and hope for the best, so we’ve allowed this to steer our brand strategy, and brand film, for 2020," UAA head of jury and Suzuki Automotive national marketing manager Daniel Mercuri says.
“It’s so great to see Suzuki taking a real leadership position and investing in setting up a worthwhile governing body like this," Deloitte Digital chief creative officer Matt Lawson says.
"It once again proves their ambition to move the whole industry forward by recognising the best in automobiles. And of course, it’s still necessary to have a bit of fun with it in film, as even after this win, we believe we shouldn’t take ourselves too seriously.”
Credits
Client: Suzuki Australia
Michael Pachota: General Manager, Automotive
Daniel Mercuri: National Marketing Manager - Automotive
Handsome Robert Rosengarten: Assistant Marketing Manager - Automotive
Daniel Sammut: Digital Marketing Coordinator - Automotive
Creative Consultancy: Deloitte Digital
Creative Brand & Advertising Partner: Adrian Mills
Chief Creative Officer & Partner: Matt Lawson
Executive Creative Director: Charles Baylis
Designer: Kyle Lotherington
TV Producer: Marlese Sloan
Group Account Director: Daniel Loukidis
Account Manager: Natalie Ng
Production Company: FINCH
Director: Toby Pike
Managing Director/Executive Producer: Corey Esse
Producer: AnnaTara Clark-Sneddon
Offline and Online Editor: Jon Holmes
Cadre Pictures: VFX
Sound Studio: Squeak E Clean
Sound Engineer: Paul Le Couteur
Producer: Alice Vanderway
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.