Suzie Cardwell has been named Nine's chief data officer.
The newly created role will enable Nine to leverage data as a strategic asset across the group, positively impacting consumer and commercial experiences, as well as identifying future opportunities.
Cardwell, with more than 20 years experience, brings a wealth of consumer and commercial experience and expertise in media, digital and data to the role. She has held prominent leadership roles in other large media organisations, including News Corp and Foxtel.
She will report to Nine’s chief digital officer, Alex Parsons, and be the single point of accountability for data for Nine, covering governance, strategy and planning with execution on data projects, aligned to the group strategy.
Parsons said Cardwell's extensive experience and strong leadership in data strategy and planning in the media market makes her the ideal candidate to drive NIne's data strategy.
"We believe that her expertise will play a pivotal role in optimising our operations and enhancing our consumer and commercial engagement across all of our digital platforms," he said.
Cardwell said data has the power to revolutionise the media and entertainment industry, Nine has a huge existing data asset and she is excited to leverage its potential to drive innovation, enhance consumer experiences and fuel business growth.
"I look forward to contributing to Nine’s digital transformation journey," she said.
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