We Are Social is bolstering its cultural insights offering with the promotion of Susie Hogarth to global head of cultural insights.
Hogarth, the former senior research & cultural insights director for We Are Social UK, takes over the global role from Lore Oxford who has left the company. Hogarth will be on maternity leave from September.
Hogarth will now lead the company’s drive to innovate the practice, to further embed cultural insights throughout the global network and ensure it is core to every client brief. She reports into Mobbie Nazir, the global chief strategy officer, and will work closely with Paul Greenwood, head of research & insights.
Prior to We Are Social, she worked at strategic insight agency Flamingo as its head of futures.
Nazir said: “Cultural insights is going through an exciting expansion at We Are Social, and Susie is the ideal person to embed this core offering throughout our global network. Her knowledge of the cultural landscape combined with her strategic mindset allows clients to reach their full potential, ensuring they’re reaching audiences in a genuine and effective manner.”
Hogarth said: “It’s a hugely exciting time to be working in social media, with audience cultures and behaviours evolving at a blistering pace, and with such incredible creativity and ingenuity. I’m excited to step into the global role at We Are Social and get cracking helping our clients around the world unlock the opportunities that the next decade of digital culture brings.”
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