Credit: Eric Nopanen via Unsplash
Sydney’s smoothfm 95.3 lead overall ratings in Sydney with 13.4 against 2GB’s 11.7, according to GfK Radio 360 Metro Survey 4.
However, 2GB dominated breakfast at 14.8, compared to smoothfm’s 12.
In Melbourne 3AW was the clear winner at 14.2 overall and a crushing 20.1 at breakfast.
NOVA Entertainment’s CEO Peter Charlton said the results reflect NOVA’s continued momentum, delivering leading audiences across the country and reaching more Australians than ever before.
"At a time when the media market seems to be surrounded by negativity, we're delighted that these record audiences are translating into commercial performance, with June delivering the strongest revenue month in NOVA’s history," he said.
"Brands and advertisers continue to trust us with their investment which is a direct reflection of the quality of our content, the scale of our audience and the hard work from all of our teams around the country. ”
John Kelly, Southern Cross Media Group's managing director, audio, said today’s ratings highlight the ongoing success of audio strategy and steady growth across the network.
"Securing the 25–54 demographic for the 40th consecutive survey with a 27.3% share proves that SCA consistently wins the audience that matters most to our partners," he said.
“Even with a challenging broader advertising market, our ability to expand our audience share and scale gives advertisers reliable, unparalleled access to Australia’s most valuable commercial demographic.
"This is backed by the sustained strength of our core brands, with Triple M leading as the number one network for men 25–54 and the Hit Network holding the top spot for women 25–54.
“Furthermore, our joint SCA and ACE Radio footprint delivers dominant reach and impact, capturing the number one commercial share for 25–54s at 36.5%. Delivering these results survey after survey underscores the clear advantage of building long-term value through brand safe content and talented teams.”
Commercial radio reaches 12.8 million Australians weekly, up 356,000 listeners year-on-year.
“We continue to see the same trend – despite fragmentation, economic uncertainty and ever-increasing competition for attention – record numbers of Australians continue to choose commercial radio for news, information, sport, entertainment from their favourite hosts, and community connection,” said Lizzie Young, chief executive at CRA.
“On the one hand I feel a bit like a broken record, on the other I know the consistency we deliver survey after survey compounds into a strong case for marketers.”
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