Supercars sponsors race to Foxtel

Chris Pash
By Chris Pash | 26 June 2020

Foxtel Media has revealed the sponsors of the Supercars series returning to the track this weekend.

Harvey Norman, BP, Ford, Supercheap Auto, and Shannon have reconfirmed support of the 2020 Virgin Australia Supercars Championship.

They will feature across the coverage of the second round when the championship resumes in Sydney for a flagship two-day TV-only event June 27-28.

It will be the first Supercars to roar onto screens since the Superloop Adelaide 500 in February, before COVID-19 restrictions came in.

"The coming months promise to be a windfall for sports fans, with a wealth of sports back in action" says Martin Medcraf, Fox Sports sales and brand partnerships director.

"We’re delighted to welcome back Supercars to Australian screens, alongside the NRL and AFL. There is no better place than Foxtel to watch the build-up, analyse the aftermath and thrill in the excitement of the race itself."

The Supercars race is expected to add to the record audiences being recorded across the Foxtel Group’s platforms for sports.

FOX League’s NRL and AFL coverage are up 21% year-on-year across the Foxtel Group’s linear and video-on-demand platforms, including Kayo.

The NRL Round 6 clash between the Roosters and the Eels attracted an audience of more than 500,000, and the AFL Round 3 match between Collingwood and St Kilda reached 389,000.

Mark Frain, Foxtel Media CEO, says the return of Supercars adds to the momentum of returning sports in Australia, and comes at a watershed moment for how audiences are engaging with sport.

"With multiple linear and digital channels in play, Foxtel and Foxtel Media’s new sport broadcasting model is attracting record audiences and increased viewer engagement," he says.

“As viewer habits evolve, Foxtel, Foxtel GO/NOW and Kayo are rapidly claiming the largest sports audience of any broadcast platform in Australia.

"Beyond the benefits of this scale, the streaming environment is also enabling outstanding integration opportunities.

"We look forward to working more closely with great partners such as Harvey Norman, BP, Ford, Supercheap Auto, and Shannon’s to push the boundaries of how sports and sponsorship add value to Australian Supercars fans, and sports fans more broadly.”


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