Credit: Dave Adamson via Unsplash
Brands have started rolling out teasers for commercials to be aired at the 2026 Super Bowl next month.
Advertisers this year are paying more than $8 million for 30 seconds of airtime, according to The Wall Street Journal.
Verizon released its Super Bowl commercial on January 6, offering customers the opportunity to win access to Super Bowl LX prizes, including game tickets, meet-and-greets, a VIP experience, travel and accommodations.
The 90-second spot features Kevin Hart and David Beckham.
Squarespace is returning for its 12th Superbowl in a 30-second spot that will air during the first and second quarters.
The brand revealed a teaser image from the ad, a black-and-white shot of a house on top of a rock island surrounded by the sea.
OpenAI is airing an ad for the second year straight, with the 60-second commercial airing next month.
Skittles has partnered with on-demand delivery service Gopuff to provide one fan with a live-action advertisement, performed by Elijah Wood on February 8. Entries close January 21.
Anheuser-Busch InBev will showcase brands Michelob Ultra, Budweiser and Bud Light across 2.5 minutes of national air time, according to details shared with Marketing Dive.
The creative will also be extended through pre- and post-game activations, integrations in retail and OOH placements in San Francisco and other key markets.
“As one of the most prolific advertisers in Super Bowl history, our new spots will provide fans with the first look at what they can expect throughout this extraordinary year as our portfolio of brands show up to celebrate unparalleled events including the World Cup, the Winter Olympics, America’s 250th birthday and Budweiser’s 150th anniversary,” said Kyle Norrington, chief commercial officer at Anheuser-Busch.
Puerto Rican rapper and singer Bad Bunny is headlining the halftime show, sponsored by Apple Music.
Uber Eats will return to the Super Bowl for a sixth consecutive year with an ad by Special U.S..
PepsiCo brands Pepsi Zero Sugar, Poppi and Lay’s will run ads for 30 seconds each.
Ferrara-owned Nerds will return to the Super Bowl for a third consecutive year.
Food ordering and delivery platform Grubhub will advertise at the Super Bowl for the first time this year.
Raisin Brain, Instacart, Pringles, Dove, Ferrero, Liquid IV and Ritz are also set to make an appearance.
Here’s a list of the trailers that have been revealed so far:
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