Super Bowl 2026 trailers – Bad Bunny, Salesforce, Michelob Ultra, Budweiser, Pringles

Jade Psihogios
By Jade Psihogios | 22 January 2026
 

Michelob Ultra.

Advertisers are raking up Gen Z celebrities at this year’s Super Bowl.

Apple Music has released its advertisement for Puerto Rican rapper and singer Bad Bunny’s half-time show, featuring a diverse range of people dancing to his music. 

Pringles has tasked America’s pop singer Sabrina Carpenter to take its 30-second spot in the Super Bowl commercials. The teaser shows Sabrina picking at Pringles petals to decide on her love life. 

Salesforce is returning to the Super Bowl with a commercial made with YouTuber MrBeast, according to the Marketing Dive.  

The creator shared a 45-second teaser on January 16 that follows his journey to the software company’s headquarters, where he pitched his game idea to the company.

“This Super Bowl, if you see the commercial, you might become a millionaire," MrBeast said.

Michelob Ultra has featured Olympic snowboarder Chloe Kim and NHL star T.J. Oshie in its ad teaser.

The brand has been an Official Beer Sponsor of the NFL for more than 20 years.

“We’re now in a one-of-a-kind year for sports and entertainment in America, and we’re primed to kickstart our plans at Super Bowl," said Anheuser-Busch chief commercial officer, Kyle Norrington.

"As one of the most prolific advertisers in Super Bowl history, our new spots will provide fans with the first look at what they can expect throughout this extraordinary year as our portfolio of brands show up to celebrate unparalleled events including the World Cup, the Winter Olympics, America’s 250th birthday and Budweiser’s 150th anniversary.

"You can count on us to continue investing in the moments that celebrate beer, sports, and epic milestones.” 

Budweiser’s ‘Stable’ teaser reveals an unknown figure that will appear in its campaign this year. 

Here’s a list of new trailers that have been released: 

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