Super Bowl 2024 ad trailers start to leak out

Chris Pash
By Chris Pash | 10 January 2024

Trailers for commercials planned to be released at the 2024 Super Bowl next month have started to be revealed.

A-league movie director Martin Scorsese is reportedly making his Super Bowl debut for Squarespace, a website building and hosting company .

Among those brands confirmed are Dove, continuing its Campaign for Real Beauty,  Hellmann’s Mayonnaise with Make Taste, Not Waste, and Hershey Company brand Reese’s is making its third Super Bowl appearance.

CBS, this year's broadcaster of the Super Bowl, has reportedly been selling 30 second commercial spots ranging from $US6.5 million to $7 million.

Last year's broadcaster, Fox, pulled in nearly $US600 million in ad dollars from the Super Bowl.

Super Bowl LVIII, with an audience of more than 100 million, is being held in Las Vegas on February 11.

Three big automobile makers are sitting out this year’s Super Bowl advertising extravaganza.

Snacks are always big at the Super Bowl.

PepsiCo's Frito-Lay has released Taste of Super Bowl, starring footballers Rob Gronkowski, Marshawn Lynch and Troy Polamalu as they rediscover the taste of victory.

"Snacks are a key part of gameday, especially when coming together to watch the Super Bowl, and no one does it better than Frito-Lay," said Tina Mahal, senior vice president of marketing, Frito-Lay North America. 

 "I had a blast reliving some of those Super Bowl memories and creating that experience for the fans with Marshawn and Troy."


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