Three big automobile makers are sitting out this year’s Super Bowl advertising extravaganza.
Chrysler has confirmed it won’t have a commercial, joining General Motors and Ford, which hasn’t been seen at the big football events for some years.
Stellantis, the parent company of Chrysler, is also not taking a presence at major automotive shows in the US.
The pull back in auto marketing has been put down to a challenging market in the US.
“With a continued focus on preserving business fundamentals to mitigate the impact of a challenging U.S. automotive market, we are evaluating our business needs and will take the appropriate decisions to protect our North America operations and the Company,” said Stellantis.
CBS, this year's broadcaster of the Super Bowl, has reportedly been selling 30 second commercial spots ranging from $US6.5 million to $7 million.
Last year's broadcaster, Fox, pulled in nearly $US600 million in ad dollars from the Super Bowl.
Super Bowl LVIII, with an audience of more than 100 million, is being held in Las Vegas on February 11.
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