Super Bowl 2023 - Trailers for competing streaming platforms

Chris Pash
By Chris Pash | 6 February 2023
 
Sylvester Stallone for Paramount plus.

Netflix and Paramount+ will have commercials at this year’s Super Bowl.

Both have released trailers giving a taste of their pitches.

For Paramount+, via agency Droga5, Sylvester Stallone and his daughters Sophia, Scarlet and Sistine ,set up camp on Paramount Mountain.

With them are familiar faces (Dora The Explorer, Captain Pike, Ensign Mariner, Lieutenant Dangle, and Beavis and Butt-Head).

Can Sy make it to the top of Sylvester Stallone Face? 

And for Netflix, the streaming platform is partnering with GM to give EVs the stage they deserve.

In the trailer, actor Will Ferrell asks a zombie for directions:

“I think I took a wrong turn at that twisted piece of metal.”

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