Independent advertising agency Sunny Advertising will promote AUSactive's Million Moves program, a 21-day community physical activity campaign starting September 1, funded by the Queensland and Western Australian governments and the Australian Sports Commission.
The campaign aims to encourage participants to move and exercise for three weeks, with organisers expecting to reach more than one million people across Queensland, Western Australia, Ballarat in Victoria and Wollongong in NSW.
"When we were approached to come on board by AUSactive to secure traditional and digital media opportunities to promote the Million Moves campaign, we knew it was an opportunity we could not pass up as it really resonated with us as a business," said Sunny Advertising chief executive Sarah McNeil.
"Stress and mental wellbeing is a major issue across the country and as a business we have committed to our own wellbeing program for all our team members.
“There is a strong connection between physical and mental health.”
AUSactive general manager (WA) Mike Beeney said the campaign would demonstrate the industry's role in getting Australians more physically active.
"This initiative is not just good for the physical, mental and community health of Australians but it's also good for business,” Beeney said.
“The generous support and donations from suppliers will provide a great incentive for organisations and individuals to sign up with the opportunity to win some amazing prizes.
"A number of leading operators have all come onboard to drive this campaign and provide community access to their facilities during the campaign. This is an industry 'open day' on a grand scale and will get more of the community in our gyms and moving in September. We encourage every professional and organisation to support this campaign."
The program is supported by community, health, sporting and disability support organisations along with ambassadors, influencers and political leaders.
Individuals or organisations including gyms, fitness professionals, organisations, employers and schools can sign up at www.millionmoves.org.au.
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