Inside Effectiveness.
Suncorp's Mim Haysom, Australian Red Cross Lifeblood’s Steph Garner and Nestlé’s Shannon Wright will headline Inside Effectiveness, presented by the Advertising Council Australia (ACA) and the Australian Association of National Advertisers (AANA).
The Sydney event on February 24 and Melbourne, February 26, will examine the decisions, trade-offs and strategies behind campaigns that delivered proven results.
In Sydney, Haysom and Leo Australia’s Catherine King will outline how an effectiveness strategy helped rebuild trust and support the recovery of the Suncorp business following industry disruption.
Garner, with Clemenger BBDO’s Luke Egan will explain how a media-first approach turned blood donation into a national news story and converted attention into action at scale, helping save up to 28,848 lives.
In Melbourne, Suncorp features again, while Wright and VML’s Alison Tilling will detail how the Effie-winning KitKat Break Chair evolved a long-running brand platform to drive stronger commercial results.
At both events, BMF Australia’s Christina Aventi and Anna Bollinger will outline how effectiveness thinking is embedded across BMF's strategy and execution.
“Marketing is under more scrutiny than ever,” said ACA CEO Tony Hale.
“This is about the decisions behind work that delivered, and what marketers need to prioritise now to drive results.”
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