Subway unveils latest iteration of 'Size Matters' campaign

By AdNews | 8 April 2024

Subway Australia's latest ad campaign showcases some of the brand's most iconic Footlong subs with just two words - “size matters”.

The campaign will roll out in some of Australia’s largest out-of-home placements and will be in market in its entirety from today.

Simplistic in its execution, the creative does exactly what it is meant to do, says Subway ANZ director of marketing Rodica Titeica.

“When you order a Subway Footlong sub, you’re guaranteed value in size. The Size Matters campaign not only creates fame for the much-loved Footlong but reminds guests of the unmatched size-value it provides compared to other QSR products," said Titeica.

"We know that when you’re hungry, size matters. When you’re looking for value, size matters. When you’re hungry and looking for food that will provide great value in taste, quantity and quality of fresh ingredients, is there anything better than a Subway Footlong?”


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