The Outdoor Media Association (OMA) has announced the Grand Prix winner for the 2022 Creative Collection competition as Subway’s Beyond Big campaign.
The Grand Prix 2022 guest judges included Angelo Poli, head of sales for The Media Shop; Gordon D’Mello, marketing & content director for Motio; Kirsty Visman, MD for Superdream; and Peter Galmes, creative director of POLY Creative.
The judges were unanimous in their decision that the consistent message and range of different Out of Home (OOH) advertising formats used in Subway’s Beyond Big campaign showcased outstanding creativity.
The Grand Prix winner was chosen from 22 campaigns - all winners of the quarterly Creative Collection competition, which has been run by the OMA since 2013. In total, 125 campaigns were submitted for judging in 2022.
OMA CEO Charmaine Moldrich said: “Location and context are some of OOH’s biggest opportunities. Beyond Big is a perfect example of what happens when the campaign creative takes the surrounding environment into consideration— the results can be spectacular!
"Well done to the teams at Subway and Publicis Teamfresh for working with the OOH formats to create such a bold and memorable campaign.”
Also judged on the day was the quarter four Creative Collection 2022 competition, with 20 entries submitted by OMA members including: GoTransit, JCDecaux, oOh!media, QMS, Scentre Group Brandspace, Shopper and TorchMedia.
The quarter four 2022 guest judges were: Caroline Nikolic, senior group brand & marketing manager for Scentre Group Brandspace; David Widdop, MD for Blue Tongue Outdoor; Nina Nyman, CMO for UnLtd; and Peter Galmes, creative director, for POLY Creative.
The winner in the Big, Bold and Bright category was Providoor’s We worship food campaign, and an honourable mention in this category was awarded to Mecca’s Gift the love of beauty at Mecca campaign.
The winner in the Best Use of Multi-Format category was SBS’s World Cup 2022 campaign. South Australia Tourism Commission took out the Best Use of Digital category for its For those who want a little more campaign, and an honourable mention in this category was awarded to BMW’s X-Range campaign.
The top prize in the Innovation in Out of Home category was The Lively Bunch campaign from Jacob’s Creek. The winner of the Out of Home for Good category was RSL Australia’s Remembrance Day campaign.
The OMA’s Creative Collection celebrates the big, bold, and audacious canvas that is Out of Home by recognising exceptional campaigns each quarter and awarding a Grand Prix for the year.
2022 Grand Prix winner
2022 Grand Prix
Campaign: Beyond Big
Advertiser:Subway
Creative agency: Publicis Teamfresh
Media agency: Publicis Teamfresh
Printer: GSP
Q4 2022 Creative Collection winners
Big, Bold and Bright Winner
Campaign: We worship food
Advertiser: Providoor
Creative agency: Emotive
Media agency: PNG
Printer: Grandprint
Big, Bold and Bright Honourable Mention
Campaign: Gift the love of beauty at Mecca
Advertiser: Mecca
Creative agency: Mecca in-house
Media agency: OMD
Printer: Print Effect
Best Use of Multi-Format Winner
Campaign: World Cup 2022
Advertiser: SBS
Creative agency: SBS (in-house)
Media agency: Zenith
Printer: GSP
Best Use of Digital Winner
Campaign: For those who want a little more
Advertiser: South Australian Tourism Commission
Creative agency: South Australian Tourism Commission
Media agency: Carat Adelaide
Printer: N/A
Best Use of Digital Honourable Mention
Campaign: X-Range
Advertiser: BMW
Creative agency: Clemenger BBDO
Media agency: Atomic 212
Printer: N/A
Innovation in Out of Home Winner
Campaign: Lively Bunch
Advertiser: Jacob’s Creek
Creative agency: Clemenger BBDO
Media agency: Initiative
Printer: Grandprint
Out of Home for Good Winner
Campaign: Remember to Remember, Remembrance Day
Advertiser: RSL Australia
Creative agency: RSL Queensland
(in- house)
Media agency: N/A
Printer: N/A
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