James Sutton.
UX, design and strategy agency Studio LDN has been appointed by three healthcare businesses — Medcast, Hola Health and a global medical device company — without a pitch process.
For health professional education provider Medcast, Studio LDN is refreshing the master brand and building the end-to-end customer experience for MedLuma, an AI-powered clinical learning platform. The remit spans brand strategy, UX and product design, and website development.
"What set Studio LDN apart was not the pitch, but the partnership. From day one, they have been a joy to work with, listening deeply, thinking through solutions with care, and iterating alongside our team at every step," said Susann Clifton-Smith, head of marketing and communications at Medcast.
Hola Health, a 24/7 digital healthcare platform serving more than one million Australians, has appointed the agency to reposition the brand in the telehealth market and build a new digital platform.
A third win, for a global medical device company, covers social listening and creative strategy.
"Health brands are operating in one of the most demanding environments imaginable. They need clarity, trust and a digital experience that genuinely supports the business, not just the brand," said James Sutton, founder and director at Studio LDN.
"What these wins tell us is that clients are looking for more than a design agency. They want a partner who understands the sector, can think strategically about the product and brand challenge, and has the capability to help bring new ideas to life."
Studio LDN will use its LDN AI Lab division on the MedLuma project to apply AI to customer research, UX, conversion rate optimisation and content.
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