Stuart Archibald has left Archibald Williams, the independent agency he founded with Bram Williams in 2012.
He is launching a new agency in Sydney and London, CA.5, offering an "alternative model" to the traditional agency structure and approach.
CA.5 won’t have an existing team structure, rather a best-in-class team which is hand-picked for a client’s problem.
The team will either embed or work externally with the aim to accelerate customer growth at speed.
“I have been fortunate to establish successful and profitable agencies in London, New York and Sydney," said Stuart Archibald.
"The concept of CA.5 brings together the best talent I have worked with to offer clients a bespoke solution to their problems.
"I have yet to meet a client who doesn’t have a pain point in one or all five areas of customer marketing-data, brand, customer journey’s, creative and technology."
The idea was born from talking to clients around the globe who were facing challenges with their CX marketing with pain points consistently identified across the customer marketing-data, brand, customer journey’s, creative and technology.
The philosophy of CA.5 is having the freedom to approach the problem from an anthropological view to reveal the "human truth" in the data. Asking the "why" rather than the "what".
CA.5 will offer clients an alternative solution to consultancies and traditional agencies by bringing together talent who have delivered some of the most innovative and successful customer strategies in the world.
Already bespoke teams in retail, energy and the environment have come together in London to help clients create change in their customer marketing.
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