Laura Kleiman. Credit: StreetIQ
StreetIQ has appointed Laura Kleiman commercial director and Louise Tatlock agency account director as the digital out-of-home platform expands in Australia and New Zealand.
Kleiman joins from Bench Media, where she led strategic partnerships, and has also held commercial and partnership roles at Crimtan and GumGum.
Tatlock has held senior roles at oOh!, Adelicious, Bauer Media and JCDecaux in Australia and the UK.
The appointments, alongside recently appointed sales director Dave Mullan, form StreetIQ’s senior commercial team.
StreetIQ chief commercial officer Stephen Dolan said the appointments reflected the company’s investment in senior talent as it expanded.
"Laura and Louise have built outstanding reputations across this industry. They're trusted by agencies, they understand what advertisers need and they know how to build long-term partnerships that deliver results."
Kleiman will focus on StreetIQ’s relationships with brands, agencies and strategic partners, while Tatlock will work with agency partners on out-of-home campaigns.
Kleiman said advertisers needed both campaign verification and flexibility in creative execution.
"The most effective DOOH campaigns combine trust with performance. Advertisers need confidence that campaigns are running as planned, alongside the flexibility to deliver more relevant, data-driven creative,” she said.
“StreetIQ brings verification and dynamic creative together in one platform, and I'm looking forward to helping agencies and brands unlock the next generation of DOOH."
Tatlock said agencies were looking for partners focused on measurable outcomes.
"Agencies are looking for partners that can help them deliver stronger outcomes for clients and StreetIQ is bringing something genuinely different to the market.
“I'm looking forward to bringing that to the table for the industry at such an important time,” Tatlock said.
The appointments follow StreetIQ’s merger with DOOH verification specialist thorndyke, which brought campaign verification and dynamic creative optimisation together on one platform.
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