Cunningham Street Chocolates
New Cunningham Street Chocolates are crafted from discovered nangs (whipped cream chargers) found in the alleyway outside of Cunningham Street, created by Today the Brave.
This range honours the legacy of the former Haymarket chocolate factory and the creativity that still thrives in that location today.
Today the Brave creative partner, Jade Manning, said that they take on projects that inspire them and allow them to express ourselves outside of advertising.
The chocolates are packaged in custom-designed vintage tints and handcrafted by boutique chocolatier Kakawa Chocolates Darlinghurst. Flavours like Candy Rush and Pavement Pearl were created to reflect both the sweetness of the building and the grit of the present.
Today the Brave head of design, Ethan Hsu, said that they knew they wanted to honour the original chocolate factory that the office now calls home.
“We imagined the alley back then overflowing with sweet cocoa. Now? It’s mostly nangs. Nothing quite says “Cunningham Street must’ve gone off last night” like the sparkle of cream canisters along the alley in the morning. It felt like the perfect motif to blend the two worlds,” Hsu said.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.