Streem closes content deal and breaks ranks with media monitoring agencies

Chris Pash
By Chris Pash | 19 October 2020

Streem today announced a content licensing agreement with the Copyright Agency, breaking with other media monitoring agencies as they continue legal action for a better deal.

Media monitoring industry leaders Isentia and Melwater are in the Copyright Tribunal arguing for cheaper rates from the Copyright Agency, the collectiing body which issues content licenses to allow the redistribution of news stories to corporate and government clients.  

Streem had been a party to the court action. However, the new Streem agreement secures content from leading publishers, including News Corp, Nine Publishing, The West Australian, ARE Media (formerly Bauer), Australian Associated Press (AAP) and thousands more independent publishers.  

The commercial details of the agreemnet have not been released.  

“Streem has always been a champion of Australia’s news media, its business model and the influence of its original reporting,” says Streem CEO Elgar Welch. 

“This new licensing agreement is a major step forward in altering the economics of paying for news, while giving customers enhanced rights that don’t exist with our competitors.” 

Copyright Agency CEO Adam Suckling says the agreement responds to major changes in the media landscape. 

“This is a huge win for Australian journalism, at a time when media business models face challenges,” he said. 

“This agreement positions Australia at the forefront of capturing payment for digital use of content and ensuring that publishers are fairly remunerated for their work. 

“The new licence covers everything from agenda-setting news to community-based reporting, as well as Australia’s most in-depth coverage of business, politics and government. It also covers a wide range of international titles and gives customers global rights.” 

Under the agreement, money will flow to publishers for the use of all news content by corporate and government clients, be it an item from print, behind-the-paywall online access or digital snippets. 

“Streem believes better outcomes can be achieved when parties work together to maximise the value of news content to enterprise,” Welch says. 

“The licence between Streem and CA has increased the rights for media monitoring organisations and their customers, enhanced payments to publishers and set a benchmark for the industry, be it media monitoring or technology companies. We thank CA for its leadership in this space.”  

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