The latest estimates of the value of the world's biggest media brands reveals a sudden surge in streaming media.
Rankings by Brand Finance show digital platforms with five out of 25 spots in the brand value league table.
YouTube and Netflix snuck in just behind the top brand, Disney, demonstrating the rise in popularity of on-demand streaming and the slide in cable television and most traditional networks.
Second in the rankings, YouTube’s brand value jumped 46% to $US37.9 billion.
Netflix, now in third place, more than doubled its brand valuation to $US21.2 billion this year.
In Australia, Netflix is the dominant platform with most subscribing. The battle for second place is still being fought by local player STand and a growing listin g of international players.
“Digital streaming platforms have revolutionised home entertainment, as they are better able to adapt to the needs of modern consumers seeking on-demand and advertising-free content," says David Haigh, CEO of Brand Finance.
"As customer preferences evolve at a faster pace than ever, the new platforms will need to continue to build relationships with consumers to stay ahead of the curve."
Disney contginues to hold its position as the world’s most valuable media brand with a 40% rise in brand value to $US45.8 billion.
In March, Disney acquired 21st Century Fox for $US71 billion, in preparation for the launch of its own streaming service, Disney+, later this year.
The top 10 media brands:
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