Adam Hilton, Tessa Mahoney and Natalia Shore. Credit: Strat
Strat has moved into Sydney and appointed Tessa Mahoney as growth and partnership director to drive the agency’s expansion.
The move follows sustained national growth for the Melbourne-based independent, which has more than 70 staff across strategy, creative, media, digital, content and TV production.
General manager Natalia Shore said the shift north reflects client demand and the next stage of the agency’s five-year plan.
“With a strong and established team in Melbourne, opening in Sydney is a strategic and meaningful step but also a no-brainer for us,” Shore said.
“We’re focused on building deeper partnerships, improving responsiveness and scaling our capabilities, and with many of our clients in Sydney a dedicated local presence enables exactly that.
“Tessa’s expertise, energy and leadership make her the perfect person to accelerate our momentum in this market,” she said.
Mahoney will lead the Sydney office with access to the agency’s national resources and the remit to build the team.
She brings more than 18 years’ experience across full-service creative, media and content agencies, managing accounts including Unilever Personal Care, Coles Group, Coles Health & Beauty, Liquorland, Bunnings and Vitality Brands Skincare.
“Being on the ground in Sydney means we can enhance the way we collaborate with clients and open up new avenues for growth,” Mahoney said.
“I’m excited to help shape the next chapter of Strat’s expansion.”
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