Startup Alt Saints appoints AnalogFolk lead creative agency

Maha Obeid
By Maha Obeid | 24 September 2021
AnalogFolk's new client.

Australian startup Alt Saints has appointed AnalogFolk as its lead creative agency.

The remit includes brand strategy, content creation, social media and digital innovation.

AnalogFolk is also taking an equity position in Alt Saints, an eco-friendly food, content and technology brand launched in 2020. Details of the investment have not been released. 

The business pledges 1% of revenue to support local and international grassroots, environmental groups making a positive environmental difference through their work.

AnalogFolk managing director and partner Matt Robinson says the agency is inspired to invest in Alt Saints.

“As an agency, we naturally gravitate to brands with a strong purpose. Not just talking about it, but actually putting their money where their mouth is,” Robinson says.

“In Charbel and Alt Saints, we have a business truly aiming to change the world. To add that to the innovations planned through NFTs, and the opportunities we see for brands in that space, is just such an exciting opportunity and a business we have been inspired to invest in.”

Alt Saints founder Charbel Zeaiter says AnalogFolk’s global perspective was a key reason for its appointment.

“The choice to work with AnalogFolk was for three key reasons. First, a genuine team of digital natives with heart, passion and creativity. Next is evidence - they’ve created incredible award-winning global work. Lastly, they have a global perspective, as evidenced by their locations around the globe.”

Alt Saints produces a range of premium granolas and utilises the product box real estate to draw attention to the plight of endangered species to inspire action and education. 

The business will also release its own digital collectible toys, in the form of non-fungible tokens (NFTs) into its own digital environment, MetaSafari. Each NFT will feature one of 400 rare endangered species from around the world, chosen from Alt Saints’ content library.


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