Starcom Australia has appointed Drew Groves client service director and Robert Millett to the newly created role of Melbourne head of digital.
Effective immediately, Groves will be tasked with leading the newly won TPG Telecom account in Australia, while Millett will be focused on developing and deploying digital products and solutions for Starcom clients.
Groves will work to deliver best-in-class media strategy, planning and activations to link media to business outcomes for the telecommunications provider.
Prior to joining Starcom, he has worked in agencies and for media businesses in planning and client lead roles, including most recently as a group business director.
Nancy Lan, Starcom national managing director, said Groves joins the agency with extensive client leadership experience in Australia and the UK.
"We are delighted to have him as part of the team. He is a passionate leader who is focused on driving outcomes for clients and growth for the agency," she said.
Groves said he is thrilled at the prospect of joining Starcom, particularly after hearing the long-term vision the leadership team has for both TPG Telecom and the broader agency.
"Through a combination of razor-sharp planning smarts and our strong agency capabilities, I feel we’re brilliantly placed to deliver industry leading work in partnership with TPG," he said.
Millett will continue to achieve business objectives for clients through utilising Starcom’s broad range of technology and data capabilities.
Stepping up from his previous role as group digital director, he will also be tasked with leading the digital and performance craft teams at Starcom Melbourne.
On Millett’s promotion, Mark Duffy, Starcom national head of digital and solutions, said Millett has been a high performer at Starcom with his digital craft accelerating its clients’ performance and its peoples’ development.
"In this role, Rob will bring great value and thought leadership to Starcom and our clients, as we navigate the ever-evolving landscape," said Duffy.
Millet said throughout his time with Starcom he has have enjoyed the successes the agency has achieved through its People Powered Growth approach.
"I am thrilled to be stepping into this new role and look forward to leveraging our wealth of talent and combining our expertise across performance, planning, data and analytics to deliver transformational growth for our clients," he said.
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