Robert Milette.
Credit: DoubleVerify.
DoubleVerify has appointed Robert Millett business director for Melbourne, its first hire in Victoria.
Millett joins from Starcom where he was head of digital and worked for nearly a decade.
In his new role he will focus on nourishing existing client relationships while driving business growth in the market for DoubleVerify.
The company is experiencing accererated growth in the APAC region, having launched operations in Malaysia last year, and has increased its APAC employee numbers by 63% in the past three years.
“I'm incredibly excited to be DV’s first hire in Victoria and to lead our expansion in this vibrant market. My focus will be on ensuring our local partners can leverage DV's cutting-edge verification and performance solutions,” said Millett.
“As the digital landscape across multiple platforms evolves rapidly, ensuring media transparency, quality and effectiveness is more critical than ever. I can't wait to work with local partners and brands to leverage DV's cutting-edge verification and performance solutions to drive superior results from their digital investments."
Investing in its Australian team, other recent appointments include Joseph Wilson and Josephine Driscoll as integrated solutions directors, and Thanik Asawasirisilp and Vikrant Bhalerao as senior account managers.
“As APAC’s digital ecosystem grows at an unprecedented pace, advertisers are looking for trusted partners who combine global technology leadership with local expertise,” said Mark Zagorski, CEO of DoubleVerify.
“Our expansion across the region ensures brands have the technology, insights and support needed to drive clarity, confidence and stronger performance from their media investments.”
DoubleVerify's growth in the local market has been spearheaded by partnerships with Colgate-Palmolive Australia.
And supported by product innovations, such as the rollout of DV Authentic AdVantage™ and the acquisition of Rockerbox, a global leader in marketing attribution.
The company has also worked with Haleon in Australia, and reported that it had boosted its brand suitability rate by 6%.
"Australia’s vast geography creates distinct advertising markets across states, each with unique regulatory requirements and media consumption patterns,” said Conrad Tallariti, managing director, APAC at DoubleVerify.
“DV’s state-level geographic capabilities help brands address regional market complexity—particularly in highly regulated categories— while optimising media performance across fragmented markets. With Robert’s proven expertise in digital strategy, we’re well-positioned to deliver even greater value to Australian advertisers navigating this complexity.”
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