Starcom builds leadership team to help drive clients' 'return on experience'

Arvind Hickman
By Arvind Hickman | 28 May 2018
Starcom's Simone Galletly, Stu Carr, Nancy Lan and Toby Barbour.

Starcom Australia has created three national leadership roles to help it deliver a positive customer experiences and 'return on experience' for clients.

Simone Galletly joins Starcom as national planning director, Stu Carr returns as national head of measurement and Nancy Lan has been promoted to national commercial partnerships director.

The roles will report to Starcom Australia CEO Toby Barbour.

“These appointments will strengthen our national leadership team as we deliver on our strategy of client-obsessed value creation and Return on Experience,” ,” Barbour said.

“The findings from our 2018 Media Futures report, the only study of its kind that uses a combination of consumer and industry research with marketers and media owners, has evolved our focus for client investment.

“We will apply our insights to closing the ‘expectation gap’ by satisfying the tension between what people want and what brands need to create - connected experiences that drive human and business outcomes. The ROE framework will be a key indicator of our business success.”

Galletly joins Starcom from parent company Publicis Groupe, where she was a global strategy director in London. She has more than 15 years of experience working in media in London and Singapore, including APAC strategy director and planning director for Mediacom and head of planning for m/SIX.

In her new role, she will lead connected experience planning and design to create valuable business outcomes based on the Media Futures report’s findings that connected end-to-end experiences through paid, owned, earned and shared media are 1.5 times more likely to be very positive.

Carr moves back to Starcom from Publicis Media’s Analytics & Insights division that he headed.  He has more than 15 years’ experience in communications and media agencies including Naked Communications, BellamyHayden, Mediacom and Universal McCann.

In his role, Carr will be responsible for measuring performance and connecting media metrics to business outcomes. His focus is determining whether the audience insight and connected experience delivered campaign or business results.

Lan joined Starcom last year as Sydney agency director from Zenith Shanghai where she was deputy managing director. Lan has more than 10 years of experience working in media and on the client side in Sydney, London and Shanghai.

In her role, she will be responsible for connecting consumer insights with brand needs with the right product solution to optimise value of Return on Experience back to clients.

These leadership team appointments join recently appointed Melbourne managing director Stuart Jaffray, who was previously BMW GM of Marketing.

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