Spotify has named former Gap CMO Seth Farbman as its first chief marketing officer. Farbman will be based in New York and start on 6 April.
Farbman is credited with overhauling and modernising marketing at Gap with the emphasis on strong digital and social media as well as branded content through partnerships with musicians, directors, actors and influencers. Forbes recently named him one of the top ten most influential CMOs in the world.
Prior to Gap, Farbman was president of Ogilvy & Mather and founded the agency's sustainability marketing group OgilvyEarth working with brands including Time Warner Cable, DuPont, The Body Shop, Coca-Cola, Unilever and UPS on global climate change projects.
"I'm incredibly excited to join a company that has been growing like crazy, based almost entirely on the quality of its people and its commitment to music, artists and fans around the world," he said.
"I've used Spotify for years and know first-hand how the experience makes music more personal and joyful. Now, I get to share that feeling and the Spotify story with millions of people everyday. These are revolutionary times for Spotify and the music industry and I'm grateful to be part of them."
Marketing at Spotify was formerly the remit of creative director Richard Frankel. Last year, Frankel talked to AdNews about ramping up its marketing and targeting millenials.
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