Spinach partners with campaign management platform TEER

By AdNews | 14 February 2024
Ben Willee

Integrated Melbourne agency Spinach has joined forces with Australian start-up TEER, a campaign management platform designed to assist media agencies in optimising communication with media companies.

Usman Khan, TEER founder and CEO, said Spinach is the test agency for TEER 2.0.

“We are focussed on driving cross-organisational collaboration for the advertising community," Khan said.

"We’re fortunate to have an innovative agency such as Spinach on board to help us test and refine the offering.”

TEER removes email from the campaign management equation bringing all elements of a campaign together from briefs to assets and reporting.

Ben Willee, Spinach general manager and media director, says the platform is a game changer.

“As an agile, independent and integrated agency, we always aim to improve workflow efficiency. TEER significantly optimises collaboration with our media partners," Willee said.

"We’re delighted to be the first choice to test the improved software version."

Spinach is currently employing TEER to manage briefs and proposals with ARN, SCA, Nova and ATN, with a view to rolling the technology out across further media partners over the coming months.

Peter Whitehead, ARN chief commercial officer, said anything that helps communicate more effectively with clients and agency partners is a welcome addition.

"We’re excited to be working with Spinach on the TEER platform," Whitehead said.

"They’re a leader in this space and we’re looking forward to collaborating with them to create efficiencies from brief to post-campaign reporting.”

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