Spinach builds its digital muscle

By AdNews | 5 June 2014
Richard Taylor

Full service agency Spinach has poached CHE Proximity's head of digital creation to take on the role of digital strategist.

Richard Taylor, who also runs his own web development and multimedia company Arty Labs, will be responsible for digital strategy across Spinach's work.

At CHE, he led the production of the recent wearable tech shirt for Foxtel, which used electronic sensors to give AFL fans the chance to experience what players were experiencing physically during a match.

Craig Flanders, co-founder at CEO at Spinach, said: “Richard is a heavy hitter in the digital space, having worked on some of the most exciting digital initiatives Australia has seen in recent years, so we're thrilled to announce he's joining Spinach to further grow our integrated offering.”

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