Specsavers media account goes to pitch

By AdNews | 8 April 2024
Specsavers looks for 'Should have gone to Specsavers' moments at Australian Open.

Optical brand Specsavers is reviewing its ANZ media agency partnerships.

Interested agencies are invited to pitch for the media account. The pitch opens today with a short RFI.

Since 2016 in Australia and 2010 in New Zealand, Specsavers has worked with IPG Mediabrands’ Initiative and GroupM's EssenceMediacom NZ.

"We value the contributions both incumbent agencies have made over the long term and are looking forward to the involvement of both in our upcoming pitch," said Shaun Briggs, director of marketing planning ANZ.

The pitch process is expected to take five months.

Specsavers is looking for one media agency partner who can service national needs and bring local knowledge to the Australian and New Zealand markets.

Once RFI submissions are reviewed, selected agencies will be invited to a chemistry session to assess team and cultural alignment.

Workshops will follow for up to three agencies (plus incumbents) to assess each agency’s ability to respond in a simulated live environment.

Contracting is expected to be completed in August 2024, allowing for a transition period before the appointment takes effect March 1, 2025.

Shaun Briggs emphasizes the importance of understanding the advantage long-term partners bring and balancing that with curiosity.

"Having spent over eight years with our current agencies, we really value the benefit we get from agency teams that understand us," Briggs said.

"By the same token, we have to challenge ourselves with fresh ideas and new perspectives, and after so long a tenure with our current agencies, the only way to be certain that we’re thoroughly exploring all avenues is via a pitch process."

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