Specialty Fashion Group reviewing $17.7m media account

James McGrath
By James McGrath | 6 July 2015

Specialty Fashion Group is reviewing its media arrangements, AdNews has confirmed.

The brand, which is Australian Securities Exchange listed and encompasses Katies, Crossroads, Millers, and Rivers, among otherm brands, is looking at its media arrangements.

However, Chaos Media CEO David Lewis told AdNews that is was a “standard review which is part of its usual procurement process”, declining to elaborate given that it had signed a non-disclosure agreement with the client.

At this stage, it is not known how long the pitch has been in market for, or whether there has been a shortlist drawn up.

Specialty Fashion Group has a main media spend of $17.7 million according to Nielsen estimates.

More to come

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

comments powered by Disqus