Independent creative agency Special has won the Cricket Australia pitch for the Men & Women’s International Series.
Special has been tasked with creating a unifying idea for the international series that not only drums up excitement but enhances its role as a must-attend event during the summer.
“We are very excited to be working with Special on our creative campaign for the upcoming international summer of cricket," said Cricket Australia head of brand & marketing Teresa Basile.
"It’s going to be a big summer with India, England, Pakistan, and New Zealand all touring this season and we can’t wait to see the campaign come to life in the lead up and during these series.”
Partner at Special Bec Stambanis said international cricket is the heartbeat of summer.
"There is nothing quite like the anticipation of two great nations coming together to battle it out," said Stambanis.
"We could not be more excited to partner with Cricket Australia on this next chapter and we are inspired by the ambition and passion of the CA team."
The formal appointment of Special by Cricket Australia started this month.
The men's series begins with Pakistan at the crease against Australia in three One Day Internationals and three T20Is.
The Border-Gavaskar Trophy series against India follows with the NRMA Insurance West Test November 22 to 26 at Perth Stadium.
This will be followed by the Day-Night Test (December 6-10) at Adelaide Oval; the Brisbane Test (December 14-18) at The Gabba; the Boxing Day Test (December 26-30) at the MCG, and the Pink Test (January 3-7, 2025) at Sydney Cricket Ground.
The women's series starts with a CommBank T20I series against New Zealand and a One Day International series against India. All eyes then move to The Ashes against England. The multiformat series includes three One Day Internationals, three T20s and the Day-Night Test at the MCG, Melbourne from January 30 - February 2.
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