Special wins Honda's automotive division

Honda has appointed Special Australia to lead its creative on the automotive division.

Howatson+Co was the incumbent for creative and media and will continue to focus on marine, motorcycles and power equipment.

"Ahead of a period of significant activity in market, Honda has expanded its creative village with the appointment of Special to support its automotive business," said Honda’s GM of brand, marketing & customer experience, Eva Barrett.

"By expanding our creative village, we're ensuring we have the brightest and most creative minds across the different Honda business units, providing a strong foundation from which we can tell the Honda story and more effectively launch exciting new vehicles such as the new Prelude, CR-V and Honda ZR-V.

"Howatson+Co remain part of the village and are currently focussed on delivering a new lawn and garden campaign to launch this Spring/Summer."

Honda joins Special's client list including Bonds, Mutti, Kitchen Warehouse, Uber Taxi and more.

The client win also comes after an appointment of new Melbourne creative directors, Zoë Hawkins and Russel Fox.

"It is no secret that we have been huge fans of Honda and their Power of Dreams philosophy for decades," said Special Melbourne partner & CSO Bec Stambanis.

"The brand is a creative powerhouse, and we are beyond excited to partner with Eva and the team as we carry the torch through this next chapter in Honda's story and bring their impressive new auto lineup to Australia with love and care."

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