Special NZ.
Special New Zealand has been appointed the creative agency for V Energy in Australia and New Zealand, owned by Suntory Oceania, following a competitive pitch process.
“V Energy has always been a brand that does things differently, which makes Special a natural partner for us,” said Suntory Oceania’s chief marketing officer, Bríd Drohan-Stewart.
“Together, we’ll channel Suntory’s Yatte Minahare spirit of dreaming big and taking on bold challenges to unlock new opportunities for the brand to keep V Energy at the forefront of culture and conversation.”
The partnership sees Special take on strategy, creative and PR for the brand, joining V Energy’s existing agency village alongside OMD, Flywheel and Denomination.
"Winning new business is always exciting, but this one feels especially meaningful,” said Special head of business management, Zoe Alden.
“V Energy is an iconic brand that has consistently challenged convention, and we're incredibly grateful for the opportunity to help write its next chapter."
The incumbent was Thinkerbell.
“V Energy has always had a distinctive and mischievous place in culture so the chance to help shape what comes next is exciting,” said Special head of strategy, Jolene D’Souza.
“The V team gave us the kind of brief you couldn’t help but get inspired by and as someone who grew up drinking V, it feels like a genuine privilege to now be part of that story.
"Although I should be upfront…I’ll also be using this opportunity to campaign relentlessly for the return of V Black.”
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