Russel Fox and Zoë Hawkins.
Special has appointed Zoë Hawkins and Russel Fox as group creative directors.
They’ll work across the full spectrum of Special clients and help develop and mentor the younger teams.
“Zoë and Russel are both from amazing creative pedigree and have proven their talents locally and internationally,” said Special Melbourne executive creative director Ryan Fitzgerald
“Above all though, they’re great people who go the right way about creating outstanding work.
“We’re super excited to have them here to deepen our talent pool, create extraordinary ideas and stir up my imposter syndrome.”
Hawkins spans 15+ years of experience across brands like Nike, Mini UK, Levi’s, Heineken and booking.com at agencies including Wieden+Kennedy, BBC Creative and AKQA.
She began her creative career at DDB Sydney and Colenso BBDO in Auckland and worked in London, Amsterdam, Tokyo, Shanghai and the US.
She also spent five years working on projects for Parfums Christian Dior, as well as launching a sports apparel brand, writing for a theatre company and created an RPG game. Her work for Nike while at Wieden+Kennedy Portland won three Bronze Lions.
“Special feels exciting, like we’re on the edge of something, with so much more to come,” Hawkins said.
“Everyone here is full of passion, strives for creative excellence, and believes ideas come first and egos come last. That’s my kind of place."
Fox joins Special from seven years as CD at M+C Saatchi Australia. He also spent six years as a senior art director with Clemenger BBDO.
Fox spent two years in the US working on brands including Guinness, Starbucks and Pepsi.
Returning to Australia in 2012, he spent six years as senior art director with Clemenger BBDO before joining M+C Saatchi.
“Joining Special feels like stepping onto a fast-moving train,” Fox said.
“Except everyone on board is surprisingly calm, weirdly good at their job, and still trying to go faster. I’m here for it.”
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